Veranika Zdanovich
CCO at Welltory
Health Tech & Product Growth
Veranika leads Welltory’s commercial strategy, growth initiatives, and global partnerships. Working at the intersection of health technology, consumer behavior, and product-led growth, she helps build personalized wellness experiences used by millions worldwide.
About
Veranika brings more than a decade of experience in marketing, commercial growth, and international expansion across health tech, education, and consumer technology. She has led teams in fast-growing digital companies, scaling operations, launching products, and building global go-to-market strategies.
At Welltory, she focuses on sustainable growth that combines science, technology, and user-centered design. Her work spans partnerships, monetization, product growth, and brand development — all with the goal of making health insights more accessible and actionable for everyday users.
“The future of health isn’t generic advice. People need insights they can actually apply to everyday life — in ways that feel personal, intuitive, and sustainable.”
Before joining Welltory, Veranika led marketing and commercial initiatives across international markets, working with distributed teams and client-focused products in highly competitive digital environments. She has experience building marketing organizations from the ground up and implementing data-driven strategies that drive long-term growth.
Areas of expertise
Commercial & Growth Leadership
- Product-led growth and monetization strategy
- Consumer health and wellness products
- International expansion and partnerships
- CRM and lifecycle marketing
- Brand strategy and digital communications
- Cross-functional team leadership and scaling
Industry Focus
- Health technology and digital wellness
- Behavioral science and recovery tracking
- Women’s health and stress research
- Mobile subscription businesses
- Personalized health experiences
Latest articles
Can an app actually coach you? What your data can and cannot tell you to do
A review of 137 studies of AI health advice found 99.3% didn't even report which model they tested. Here is what data can do instead
How much activity is enough? Why 150 minutes a week is harder to count than it sounds
The WHO says 150 minutes a week. Steps can't measure it, and the heart-rate zones most apps show are built on a formula a meta-analysis of 351 studies disproved
What happens to your health data when you put it in an app?
HIPAA doesn't cover your fitness app. Here is what the research found when someone intercepted what these apps actually transmit — and our own answer, including the awkward part