Veranika Zdanovich
CCO at Welltory
Health Tech & Product Growth
Veranika leads Welltory’s commercial strategy, growth initiatives, and global partnerships. Working at the intersection of health technology, consumer behavior, and product-led growth, she helps build personalized wellness experiences used by millions worldwide.
About
Veranika brings more than a decade of experience in marketing, commercial growth, and international expansion across health tech, education, and consumer technology. She has led teams in fast-growing digital companies, scaling operations, launching products, and building global go-to-market strategies.
At Welltory, she focuses on sustainable growth that combines science, technology, and user-centered design. Her work spans partnerships, monetization, product growth, and brand development — all with the goal of making health insights more accessible and actionable for everyday users.
“The future of health isn’t generic advice. People need insights they can actually apply to everyday life — in ways that feel personal, intuitive, and sustainable.”
Before joining Welltory, Veranika led marketing and commercial initiatives across international markets, working with distributed teams and client-focused products in highly competitive digital environments. She has experience building marketing organizations from the ground up and implementing data-driven strategies that drive long-term growth.
Areas of expertise
Commercial & Growth Leadership
- Product-led growth and monetization strategy
- Consumer health and wellness products
- International expansion and partnerships
- CRM and lifecycle marketing
- Brand strategy and digital communications
- Cross-functional team leadership and scaling
Industry Focus
- Health technology and digital wellness
- Behavioral science and recovery tracking
- Women’s health and stress research
- Mobile subscription businesses
- Personalized health experiences
Latest articles
When a good HRV reading is not good news
Higher heart rate variability is usually read as better recovery. In energy-limiting conditions that reading can mislead — and almost no app warns you about it.
How accurate is HRV from a phone camera?
Camera, wrist, ring or chest strap — accuracy depends on where the sensor sits and whether you move. What the validation studies found, what they left out, and how to check your own.
Nervous System Snapshot
A reading of your autonomic state at a single moment: how activated your nervous system is, how easily it settles, and how well its two branches are working together.