Veranika Zdanovich

About

Veranika brings more than a decade of experience in marketing, commercial growth, and international expansion across health tech, education, and consumer technology. She has led teams in fast-growing digital companies, scaling operations, launching products, and building global go-to-market strategies.

At Welltory, she focuses on sustainable growth that combines science, technology, and user-centered design. Her work spans partnerships, monetization, product growth, and brand development — all with the goal of making health insights more accessible and actionable for everyday users.

“The future of health isn’t generic advice. People need insights they can actually apply to everyday life — in ways that feel personal, intuitive, and sustainable.”

Veranika Zdanovich, CCO at Welltory

Before joining Welltory, Veranika led marketing and commercial initiatives across international markets, working with distributed teams and client-focused products in highly competitive digital environments. She has experience building marketing organizations from the ground up and implementing data-driven strategies that drive long-term growth.

Areas of expertise

Commercial & Growth Leadership

• Product-led growth and monetization strategy
• Consumer health and wellness products
• International expansion and partnerships
• CRM and lifecycle marketing
• Brand strategy and digital communications
• Cross-functional team leadership and scaling

Industry Focus

• Health technology and digital wellness
• Behavioral science and recovery tracking
• Women’s health and stress research
• Mobile subscription businesses
• Personalized health experiences