Case Study: Launching Jabees' PEACE Duo with Welltory native communication channels
How a native advertising campaign across Welltory's owned channels helped Jabees launch its PEACE Duo bone conduction sleep speaker — driving direct sales and a growing subscriber pipeline.
About Jabees
Founded in 2004, Jabees is a wellness technology brand dedicated to improving how people sleep, hear, and experience everyday life. The company designs assistive audio solutions that are simple, thoughtful, and seamlessly fit into everyday routines.
Today, Jabees:
Has its brand registered in 40+ countries
Ships to customers in 80 countries
Has sold more than 1 million products worldwide
Challenge
Jabees was preparing to launch PEACE Duo Bone Conduction Under-Pillow Speaker—an innovative sleep audio device designed for people who enjoy falling asleep to audiobooks, podcasts, TV audio, or calming sounds.
Unlike earbuds or traditional sleep headphones, PEACE Duo allows users to listen comfortably while lying on their side without disturbing a partner. The challenge was to introduce this unique product to an audience already interested in improving sleep quality and daily wellbeing, while generating immediate sales and building long-term customer relationships.
Solution
To support the launch, Welltory and Jabees developed a native advertising campaign across Welltory's owned communication channels.
The campaign combined:
Personalized in-app placements targeted to relevant users
CRM communications to engaged audience segments
Native messaging aligned with users' wellness interests
An exclusive 20% discount to encourage first-time purchases
By integrating the offer into Welltory's trusted ecosystem, Jabees reached users actively seeking practical solutions for better sleep and recovery, making the product recommendation feel timely and relevant rather than interruptive.
Results
The campaign successfully introduced PEACE Duo to Welltory's wellness-focused audience and generated meaningful engagement across multiple native communication channels.
Key outcomes included:
Generated direct sales and customer acquisition from the first campaign launch
Strong initial product sales driven through native communication channels, with CTR up to 3.2%
A growing pipeline of qualified email subscribers and engaged prospects, creating additional monetization opportunities beyond the initial campaign
A successful product introduction to Welltory's highly educated, health-conscious audience with strong purchasing power
The campaign demonstrated that personalized native communication can accelerate new product launches while creating long-term customer value—not just immediate conversions.
"Welltory has been an outstanding partner throughout our product launch. Their team took the time to understand both our product and our goals, then worked closely with us to build a campaign that resonated with their audience. The campaign helped us introduce PEACE Duo to a highly relevant wellness community while building a valuable pipeline for future customer engagement."
— Louisa Cheng, CEO & Co-Founder, Jabees
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Written by Mariia Ermatova
Project manager and brand advocate at Welltory. She helps turn complex health data into engaging stories and meaningful user experiences.