Veronika Naboishchikova
Head of User Acquisition at Welltory
Head of User Acquisition at Welltory. She leads user acquisition and performance marketing, helping more people discover Welltory and get to know their own health data.
Latest articles
269
Recovery for high performers: the science of why rest is a performance skill — not a reward
Why adaptation happens during recovery, how to read your resting heart rate and HRV, and the recovery habits that actually work for busy high performers.
Recovery
261
Marketing team burnout: what the science says about why it happens — and what actually helps
A science-first look at burnout in marketing teams — what it does to the body, the early warning signs, and the fixes that actually work.
Burnout
377
Health and wellness trends 2026: what the science actually supports (and what's just hype)
A science-first look at the year's biggest wellness trends — which ones change real physiology, and which are marketing dressed up as data.
HRV